Whilst driving home from basketball on Sunday night I experienced what so many people talk about when speaking about why they hate cops.
I am lucky enough to have never had any encounter with the police, and in 3 and a half years of driving, am still yet to even be breath tested.
Anyway, so I was stopped driving down the street, the lights have just turned red so naturally the car in front of me stops, behind me is a police car which decides it is going to use its power to simply put its lights on at that moment and go straight through the red light. When people tell stories about that happening I usually imagine the cop car leaving their lights on for a while so not to look that dodgy. This one turns the lights off as soon as they get to the other side of the traffic lights. My first thought was just a "yoooou dick", but then I realised he was just using the powers/skills granted to him that enables him to gain that advantage. As long as they don't break the law in doing so, I don't see a problem with trying to gain that advantage.
I believe blogging is also that fair (or unfair) advantage that more people should take advantage of. Now myself probably not so much, however Zac Martin and Julian Cole are/have used their blog to gain an advantage over the rest of the field in getting into the industry after university. Obviously Julian has had the greater impact so far with his new role in sydney with The Population, and he has already completed his degree, however as soon as Zac completes his degree, he will already be known within the industry, and will be that far ahead of just the average student it isn't funny.
In two years time I wonder if companies will be looking for that straight HD student, or if they would rather look for someone that understands where the future of marketing lies.
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Hmmm... with any luck, the "straight HD student" will be the same person who "understands where the future of marketing lies"! I'd like to hear why you believe these two things are mutually exclusive?
I don't think they are mutually exclusive Peter, however at the moment at least I think there is a gap between those that are getting their names out there and getting involved in the industry, and those who are sitting and studying and getting those straight HD's.
I suppose the second part should not really be "understands where the future of marketing lies" but perhaps what I just mentioned about getting their names out there and getting involved ala blogs and podcasts and etc.
If you were the HR manager of a marketing consulting firm, and you had wittled it down to two students for the one position: One student you have never heard of, they are a straight HD student, was involved in committees at uni; the other you know because of their blog, and have heard them on different podcasts, is a credit average student, but you already know their opinions on different topics because of their blog and a little bit of their personality from that as well, which would you be more likely to choose?
In the future I would hope that they are one in the same person, but for the time being at least I think that person is extremely rare.
Simon I am totally with you on this one. The other night when I overheard that the Head of Marketing Department for Monash University had been amazed that Julian Cole 'the lazy student' had done so well. I was not surprised.
Do you know something? The last 5 years of University teached me about 20% of what I needed to perform my job. My knowledge came from reading blogs, being a part of the clubs and the motivation and support that Peter Wagstaff offered me.
If the Head of Marketing thinks that he offered me the knowledge to perform my job, he is joking himself. All they provided me was the brand equity that I get from putting the brand Monash next to the education section of my linkedin profile.
Currently there is a massive problem with the product offering, they are just riding off the equity of the brand 'Monash'. The only one that can claim any part in the success of you, Zac or myself is Peter Wagstaff, the Head of Marketing maybe should have a think why the 'lazy student' has had a success. Maybe then he will realise there needs to be some major changes in what they are teaching students.
** BIG SMILE **
I love playing "Devil's Advocate"!
With any luck, we'll be able to more closely align our course with the needs of tomorrow's businesses. It may take time, but I'm confident that we'll eventually get there - with your help!
Don't stop telling it the way you see it guys, maybe then more people will take notice.
Singapore's a bit ahead of us Aussies when it comes to blogging, but if it helps any I did hear direct from the HR director of DDB Singapore that he was more likely to hire someone who has an advertising blog - it shows they're genuinely passionate about the industry and committed as well.
Blogging ftw! haha
...besides the fact that you Monash boys seem to be leveraging off each other's blogs quite nicely. Lucky...
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