I'm going to start off with a video feature that was in the top 20 viral videos for a while
This video suggests that people are starting to get sick and tired of facebook. With the introduction of facebook chat however i would have thought that pageviews would pick up quite a bit.
NOT THE CASE: As Adam Ostrow has explained, facebook pageviews has dropped by 10% in the past month. This is a major problem for facebook, as i was discussing with Peter Wagstaff, their revenue comes from the advertising on the pages. If as one could assume, people are logging onto their home page, and just using the chat feature, they are not looking around facebook and not hitting on those precious ads that are making facebook their money.
That being said, the chat function is awesome and makes me go to facebook a lot more now, simply to use the chat feature but i would say i am using the rest of the site quite a bit less nowadays. Perhaps facebook fatigue is finalyl setting in and its time for the next social networking site to make its mark.
LinkedIn anyone?
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I checked Facebook's advertising page, they do both click-throughs (CPC: Cost Per Click) and impressions (CPM: Cost Per Impression, ie pageviews). My guess would be that a lot more of their revenue would be made up of CPC than CPM.
I think that with Facebook Chat, people will spend a lot longer actually looking at the Facebook window, so they'd be more likely to look at and click on the ads. Therefore revenue would go up because of Chat even if pageviews go down. That's my 2 cents...
I think first and foremost, satisfying customers comes first, in the long term, revenue follows on from that (although perhaps not in the short term).
I would say Dodgeball.com as the next OSN
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